About Selling Candles
A practical guide on how to market and sell your candles
Selling candles can be a great way of making money from home. Either buy candles wholesale and retail them for a profit or
get creative and make your own candles to sell. A candle home business is a fun and rewarding work at home income opportunity.
Use these practical and useful ideas on how to sell your candles.
- Develop marketing material. Decide on a good name for your candle home business
and print business cards. Find out about Business Name Ideas.
When you deliver an order of your candles to a customer make sure you include your business card so they can
both recommend you to other potential customers and easily contact you again for another order. Print pamphlets or flyers that display
your candles. Make a Flyer. Create a business card to include with your candles.
Make Your Own Business Cards.
- Develop distinctive packaging. Creative packaging will help with selling candles.
The more memorable your product the more sales you will make. Create and print your own eye-catching lables. Find out
what your state laws require in terms of label content.
- Home parties. Organize home parties as a way of getting orders for your candles.
Have a good selection of candles to display and include business cards and fliers for people to take
away with them. Create an attractive display. Serve light refreshments and provide interesting information about your candles. Educate the party goers with advice on how to properly burn their candles, where to use candles in the home,
which fragrances are best for relaxation, energy, mood lifters etc. Offer incentives such as commission on sales or gifts for guests to host their own home candle party.
- Office parties. Ask working friends if you can organize a candle party at their offices during a lunch hour or
after work or approach companies directly.
- Corporate gifts. Contact local businesses and
find out the person responsible for organizing corporate gifts. Set up an appointment and do a presentation.
Make sure you leave samples and your marketing material. Companies that extensively use gifts for customer relationship purposes include
realtors, lawyers, accountants, equipment suppliers, home improvement companies.
- Gift baskets. You can either supply your homemade
candles to small gift basket businesses in your area or you can create your own candle gift baskets to sell.
Find out more about making gift baskets.
- Craft fairs and expos. Candles do well at craft fairs, particularly
holiday craft fairs like Christmas fairs. One of the best ways to start selling candles
is to simply rent a booth at craft shows in your area. Take along a good variety of your candles and create an attractive
display. Hand out business cards and fliers for possible future orders as well as selling directly. Find out About Craft Shows.
- Fundraisers. A popular way of selling candles is
through fundraisers with local organizations. Send out fundraiser information pakages to area
businesses and organizations such as schools, churches, women's groups, community groups.
- Gift shops. Find local gift stores that carry candles and
find out if they will sell on consignment for you. Speciality gift shops in your area may be happy to display
original and unique candles and sell them on a commission basis for you or to buy a selection from you and sell them on at a profit.
- Online. You can list your home candle
business in local business directories on the web. Yahoo Local Directory and Google Local Business Center
provide free business listings. Search the web for free business directories for your area. Once your candle home business is better established a
good option for selling candles is online. Create your own website and reach a broad range of potential customers. Find out more
about Making your own website.
- Farmers and flea markets. Booking a table at a local flea or farmers market
is a good way to sell candles.
- Beauty salons and spas. Ask if they would like to buy your candles and sell them or sell on consignment. Alternatively ask if you can leave some samples and fliers
about your candle home business at the reception desk.
- Local advertising. Consider placing adverts in the local paper, church
magazine, local club's and organization's newsletters, school newsletters.
- Word of mouth. This is one of the most effective ways of selling candles.
Make sure your exisiting customers are your best advertisers by providing a quality product at a competitive price. How to price your candles.
Discuss your home candle business at every opportunity - with your hairdresser, dentist, vet, at the gym,
local hardware etc. Leave samples or fliers with them.
Nearly everybody loves candles. Be creative about selling candles and be persistent! Remember that building any
home business takes time and effort. If you believe in your product and keep on working at it your home based candle business
will grow and be successful.
Start your own home based candle business and become part of a successful and profitable industry
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