Promotional Door Hangers
Get the most from your door hanger advertising
Promotional door hangers can be a very cost effective marketing tool. A customised door hanger is a fun and unique way to advertise your business.
People are likley to notice your door hangers because they are right there in front of them, hanging on the door knob. The challenge is to get them to stop and read the door hanger
and to take action. This can be achieved by designing door hangers that grab attention and create interest. Find out more about how to design
Advertising Door Hangers
Designing door hangers effectively is key to their success, but just as important is how you use your printed door hangers. Without an efficient plan
for distribution you can waste a lot of time and money. Use these tips on how to distribute your door hangers to get maximum benefit for your business.
- Select your target market Distribution is not about putting the door hanger on
every door you can find. Target the type of people who are likely to use your business service or product.
Pick the neighborhoods where you think you will get the best response. What areas are you able to service keeping your transport costs within budget?
If your service or product is aimed at young children consider targeting newer houses that are usually owned by younger families with small children. Your dog walking business
may find good prospects in apartment buildings and houses with little or no garden or yard. Cleaning services can target both busy professionals and larger
houses. A catering service can target office workers in corporate buildings. Determine who your prospects are and distribute your promotional door hangers where they live or work.
Door hangers work particularly well for home-centered services such as carpet cleaning, lawn care, pest control, pet sitting and roof repairs as the homeowner has the door hanger advertiser at
the front of their mind as they enter the house.
- Timing When is the best time to distribute your advertising door hangers?
Often the end of the month is a good time when people get their pay check and are more responsive to advertising offers. If you are offering a service to people who are
out at work all day such as a cleaning or dog walking service consider distributing your door hangers just before the weekend when they have time to think about
your advertising message and can respond. Avoid distributing promotional door hangers when people are busy going in and out of their houses such as in the early morning or after
4.00pm.
- Using a delivery service You can hire a professional advertising distribution company to distribute your promotional door hangers. It is essential to check the company out first to avoid having your door hangers distributed incorrectly. Do some research online.
You can enter the company name into the Better Business Bureau database and see what sort of report the BBB gives on the company and if there have been any
complaints made against them. Alternatively you could hire students to do the distribution for you and pay them per door hanger or per hour.
Promotional door hangers can be a very cost effective direct marketing tool.
Design your own Advertising Door Hangers
How to Create Door Hangers that really work!
Print Door Hangers
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