Photography Business Names

Selecting the right photography business names is key.

The company name is the first thing any potential customer will see. Thought and research should go into finding the perfect business name for your photography business. A good name will clearly illustrate what your business is about and will appeal to the type of people that you are targeting as potential clients.

Here are some good guidelines to help you select a winning photography business name.

• Using your own name A number of photographers base their business name on their own name, for example James Smith Photography. There are advantages and disadvantages to this approach. An advantage is that you are promoting an identity that is related to your reputation as a photographer and as you develop credibility and a "name" for yourself your business identity benefits from that. The disadvantage is that it does little to differentiate you from every other photographer service. Your business name is your brand and should act as a form of marketing. As such your business name should advertise why your photography business should be selected above your competition, particularly when you are starting out and need to build your personal reputation as a photographer.
• Appeal to your target market Consider the market you will be targeting. Are you specializing in portraiture, event photography, school photography or business photography? If you include your niche in your business name your potential market is immediately able to identify the type of work you do but the disadvantage is that it can limit your branding to that particular field of photography. Consider how likely you are to expand your speciality before using photography business names such as Perfect Portraits. Other ways of using this approach within your business name including using your location as part of the name. Examples include Hampshire Photography and Beacon Village Images.
• Stand out from the competition To be unique you have to make sure that your business name is different to your competition. However, you need to get the right balance between creative and commercial, memorable and professional in choosing photography business names.
• Finding inspiration Get ideas by looking at other creative business names such as advertising agencies, design companies, freelance graphic artists and other photography businesses on the internet.
• Brainstorm words Brainstorm and list relevant words that you can use in your business name. You can start by using different triggers such as words and terms related to photography like image and studio, then try words that relate to your services and products such as portraits, events, celebrations, products. Next try words that evoke emotions related to photography such as memories and everlasting. Try the words out in different combinations to come up with photography business names that you like. Use this list to help you

List of photography-related words

Photography - focus, lens, image, shots, studio, album, prints, angle, frame, close-up, camera, contrast, digital, exposure, element, highlight, light, perspective, shutter, silhouette, shade, dimension, view, gallery, design

Specialities/Skills - aerial, pet, commercial, event, models, nature, panoramic, portraiture, people, landscape, scenic, action, sports, travel, school, art, outdoor, wedding, fashion, family, baby, urban, children, concept, professional

Emotive words - lifetime, moments, unforgettable, lasting, reflections, color, special, beautiful, creative, inspiration, expressions, celebration, capture, home, mood, real, precious, experiences, memories, everlasting

Once you have a list of possible photography business names run them by your family and friends and ask for honest feedback. What impression does your business name create, would they use your services and how memorable is the name? Test out your names until you come up with just the right name for your photography business.

Find Great Tips for Catchy Business Names

How to Register a New Business Name

Find out about Making Money with Photography.

All about Starting a Photography Business.

How to find Freelance Photography Work.

All about Selling Photographs Online

Your Photography Home Business

Start a photography home business

Use the search box to find what you are looking for.