About a Jewelry Making Business
How to sell your homemade jewelry
A jewelry making business can be a rewarding way to make money at home. Once you have decided on the type of jewelry you want to make and
mastered how to make it, the next challenge is marketing and selling your handmade jewelry.
Use these tips and ideas to successfully sell your
jewelry.
- Selling on eBay Jewelry is a very competitive niche on eBay and you need to learn how to successfully sell your
items on eBay. Most important is writing an enticing but accurate listing and including clear, professional-looking photographs of your jewelry.
You also need to properly manage the auction process with at least a couple of auctions on the go at all times so that customers can
always find you. Appeal to the customers emotions as well as providing the necessary factual information about your jewelry.
Tell them a bit about your inspiration and motivation for creating that particular item of jewelry. This gives your jewelry unique meaning and
differentiates it from the standard items on sale. Find out more about
Selling on eBay. You can also try Etsy.com to sell your jewelry online. Find out more about Selling Crafts Online.
- Home Jewelry Parties This is one of the best ways to sell your homemade jewelry.
You can host your own parties initially and then widen your network by getting other people to host jewelry parties for you. It has to be
worth their while so come up with a workable reward system. Open-house type parties with something to drink and some delicious snacks
work well for selling jewelry. Think of hooking up with other home business owners to offer a variety of products at a home party such as
clothing, soaps and candles.
- Craft shows Displaying at craft shows is a popular way to sell handmade jewelry. You can reach a large potential market who are ready to spend money. A beautiful jewelry display is a great way to show off your creativity.
Craft shows are a wonderful opportunity to promote your jewelry making business with brochures and business cards as well as to make actual sales.
There are a number of exciting tips and ideas for setting up your jewelry craft booth display at
Craft Show Display Ideas.
- Retailers Find a store or boutique that is a good fit for your style of jewelry.
Often retailers are interested in displaying locally produced jewelry and prefer jewelry that tells an interesting story or has a
theme that fits in with their merchandise. Approach suitable retail outlets such as clothing and gift stores, craft and art galleries and
bridal shops with your samples and marketing materials.
- Lunch hour shows Visit local businesses and ask if you can set up a small jewelry show
during lunch hour. Employees have limited time to shop and bringing your products to them can work brilliantly. Try banks, small businesses,
law firms, hospitals, even schools and see if they are prepared to offer their employees the convenience of purchasing jewelry at their
workplace.
- Other potential outlets There are many other possible outlets for your homemade jewelry. Consider
beauty salons, coffee shops, hair salons, spa facilities, hotels and tourist information centers. Put together a marketing pack that includes samples and information
about your jewelry pieces as well as contact numbers and details for your jewelry making business.
- Build a website A website is a very effective way to promote your jewelry.
Once your jewelry making business is fairly established and you have designed and made a number of pieces set up a website to showcase and sell
your jewelry. It is not nearly as difficult as it sounds to build your own website - find out more at
Making Your Own Website.
- Wear your jewelry Be your best advertisement. Wear your own jewelry when
you are out in public. Hand out your business card to anyone who compliments your designs. Give your jewelry as gifts to friends and relatives so that they can
also be walking advertisements for you.
- Offer Free Gift Wrap Offering customers free gift wrap will increase sales. Source a selection of
pouches, boxes and bags to offer customers when they purchase your jewelry. Customers always appreciate a beautiful and convenient gift wrap that saves them time and effort.
You can simplify things even further for your customer by offering to ship the gift for them if the recipient lives out of town. Just remember to include
any extra costs in your selling price.
- Provide information about your handmade pieces People want to know about the piece of
jewelry they purchase so include a tag that gives details about the stones or other items used in the jewelry piece. You can also make suggestions on how
to wear this piece of jewelry or how to cordinate it with clothing items. Include your contact details on the back so customers
can get hold of you.
- Build a database
Always collect names and phone numbers and email addresses of people you deal with so you can set up a customer data base. E-mail or send a text message to these customers
with updates of new items, special promotions, show venues etc.
Use these free guides for a successful jewelry making business.
Making Jewelry at Home
How to Make Jewelry
Jewelry Making Supplies
Jewelry Making Ideas
Your Jewelry Home Based Business
More About a Jewelry Home Business
Turn your passion for jewelry into a thriving home business
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