How to Make a Flyer
Practical tips for creating a flyer
How to make a flyer to promote and advertise your home business. A flyer is an affordable and effective way to grab attention and attract customers.
Make sure your flyer is cost effective and gets you the business you want. Use these proven techniques to successfully Create a Flyer
Follow these easy instructions on using your home computer to
Make a Flyer
Here are some great tips for flyer designs:
- Write a snappy headline This is your best shot at capturing the reader's attention and interest.
Your business should be summed up in a few hard-hitting words, preferably no more than five words. The headline should immediately tell the reader what the benefit of your product or service is
to them personally. Hook the reader in straight away. Examples of powerful headlines include "The Secret to...", "Finally a solution to...", "Now you can...",
"An easy answer to ...", "New help for ...", "How to ....", "Discover the ...", "...just for you", "Announcing a new ..", "See how easily you can .."
- Use a great graphic Your image should express something that words can't. It should capture the essence of your business
and tell the story of your business at one glance. Understand how to make a flyer by using a graphic that visually persuades the reader to read the flyer. A high quality image is essential to making
the right impression. High resolution images are critical for a professional looking final printed flyer. You can purchase these type of images from an online stock image directory.
- Select your text carefully Make sure the most important facts are clearly stated in brief, to the point text.
Don't bury key information in lengthy, complicated writing. Use short, sharp sentences or bullet points. Research shows a significantly positive response to these three words in promotional and advertising
headlines and text - "You", "New" and "How". People want to know what's in it for them so make good use of the words "You and "Your". People
are interested in something they do not know about so use words like "new", "discover", "introducing", "presenting"' "now" and "latest". People want to
know how to solve their problems and how to improve their lives. "How to" phrases to use include How to have, How to become, How to get rid of, How to begin,
How to avoid, How to enjoy, How to increase, How to save.
- Highlight the benefits of your product or service to the reader. When thinking about how to make a flyer for your business decide what aspect you are going to focus on. Words like handy, useful, reliable, helpful and
convenient promote the utility of a product or service. Words like striking, beautiful, captivating and elegant highlight appearance while
words like first-rate, choice, valuable, superior and genuine highlight quality.
- Provide endorsements Tips for how to make a flyer include adding in testimonials or endorsements. People want
evidence of the value of your product or service. You can also use words in your text that reinforce approval such as recognized, recommended, proven, popular
- Offer incentives Free, special or discounted offers are highly persuasive marketing tools.
Include a special offer coupon or voucher in the bottom quarter of the flyer - this encourages people to hold onto the flyer rather than bin it. Clearly state the time frames
and conditions for the offer. When designing your special offer use words that motivate the reader to take action such as "Yours for..", "Ask for ...", 'Take advantage of...", "An opportunity to.."
"Money saving offer.." , "For a limited time only.."
Knowing how to make a flyer that attracts the reader's attention and interest is not about re-inventing the wheel. These tried and tested tips will get you the business you want.
How to use MS Word to Make a Flyer
Design ideas and tips at Create a Flyer
Find inspiration at Flyer Examples
House Cleaning Flyers
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